Push-up bras flop as big boobs fall out of fashion - and they're

Sales at John Lewis have been down 44 per cent year-on-year but non-padded bras have risen by 20 per cent.  The change is believed to be because of non-curvy celebs such as Cara Delevinge with fewer women wanting a cleavage.

How the push-up bra fell flat: the rise of quiet cleavage

Britney Spears' boobs burst out of her sports bra as she performs

How the push-up bra fell flat: the rise of quiet cleavage

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Best sports bras for big boobs tried and tested by us

Outrageous photos show exactly why you should always check the background before posting them online… and this bunch learnt the hard way

Ultimate Comfort Push Up2 T-Shirt Bra

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