Why Coca-Cola's 'New Coke' Flopped
Coca-Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.
Coca-Cola’s disastrous attempt at rebranding Coke in 1985 delivered a painful lesson: Don't mess with a classic.
The History of Coca-Cola and John Pemberton
Why Coca-Cola's 'New Coke' Flopped
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It's Coca-Cola, only spiced': New Coke flavor with hints of raspberry and spice unveiled
How Coca-Cola's Biggest Blunder in History Saved My Relationship, by Wayne
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Coke celebrates enduring recipe of classic product in new campaign
The failure of new coke 1985
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Cooperstown Graduate Program
This Day in Business History: New Coke – The Experiment that Didn