Subcultures of Kawaii Fashion – The Arcadia Quill

Kawaii culture is a movement that began in the 1970s in Japan and is centered around self-expression through cuteness, as “kawaii” can be translated into “cute” in Japanese. It first stemmed from school girls writing in an overly-cute and childish way and the marketing of fancy goods and things in the shoujo genre, like manga

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The Evolution of Kawaii Tracing the Roots of Japan's Culture of

Kate De Prima – The Arcadia Quill

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The Evolution of Kawaii Tracing the Roots of Japan's Culture of