Prada Clothing: A Look into the History and Edge of the Brand

Think back for a second on Prada’s men show in June 2016. A fashion event marked by precious memories, reassurance and brand icons, it invited guests to revisit the black nylon backpack on which the company’s wealth was remodeled in the 1980s. The entire men’s collection had an idealistic edge, reminding people of the time when Prada clothing was the industry’s go-to for new in the mid-90s. Label revenues had skyrocketed, while critics were fawning over every fashion piece the brand released. However, some might argue the golden days are gone. In the fashion world, the reality hits businesses kind of hard. Prada, for instance, is currently wrestling with the redundancy that inevitably attaches itself to developed brands. While Gucci has chosen to make a 180-degree flip, Prada is trying to return to the heyday, promoting once again its introduction notions. About Prada Founded in 1913 by Mario Prada, Miuccia Prada’s grandfather, Prada quickly soared in the fashion-forward background of Milan. In the beginning, the brand was an exclusive, chic store that retailed luxury goods, luggage, and accessories. Located in the renowned Galleria Vittorio Emanuele II, Prada only sold the finest materials and the most sophisticated products. It didn’t take […]

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