Peloton x lululemon partnership. Is it a good move? [Part 1]

Peloton is a lovemark brand in my life — personally and professionally. As a devoted Peloton fan and a cultural strategist, any news about Peloton will get my attention. I am in love with brands that…

dr behice ece ilhan – Medium

How Under Armour lost its cool: A cultural branding perspective, by dr behice ece ilhan

Super Bowl & AdBowl in a Nutshell - dr behice ece ilhan - Medium

Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan

WEDNESDAY WHISPERS: Why Substack?, by dr behice ece ilhan

STRATEGIC THINKING: THE CURSE OF THE MAINSTREAM APPEAL, by dr behice ece ilhan

MOBiLiTENiN GELECEĞi. Arabanın Değişen Anlamlarını Yeniden…, by dr behice ece ilhan, Jan, 2024

Against Big Tech: Evolving Ecosystem & Countermove Strategies, by dr behice ece ilhan

Holiday Season 2020. Strategic Ritualization Perspective, by dr behice ece ilhan

MOBiLiTENiN GELECEĞi. Arabanın Değişen Anlamlarını Yeniden…, by dr behice ece ilhan, Jan, 2024

FUTURE OF … MOBILITY [Episode 1]. Reimagining the car & its evolving…, by dr behice ece ilhan