Pantone Color of the Year 2023 is here: Shop Viva Magenta

The new color from Pantone for 2023 is officially here! Shop the bright Viva Magenta shade now, in fashion, home, beauty and more.

Viva Magenta Is Pantone's Color of the Year 2023

Pantone Unveils 'Viva Magenta' as 2023 Color of the Year

Pantone Color of the Year 2023: Viva Magenta - Tarrago

Designing With Pantone's Color Of The Year For 2023: Viva, 42% OFF

Pantone Color Of 2023: 33 Viva Magenta Must-Haves You Need Now

Pantone 2023 Color of the Year: Where to find Viva Magenta

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Color of the year 2023 Viva Magenta – Bay Area Fashionista

Pantone Color of the Year 2023: Viva Magenta (and Why It Matters) — The Wardrobe Consultant

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Viva Magenta: Pantone calls for a colorful 2023

Viva Magenta is Pantone's Color of the Year 2023—here's how to shop it