Hollister

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Hollister targets teens aged 14-18 with a vintage, beach-inspired style. They create an immersive shopping experience through theatrical store designs resembling vintage surf shops. While this unique brand image and shopping experience have proven successful, Hollister also faces threats from cheaper competitors and risks brand fatigue if their conceptual story and products do not continue to evolve.

Hollister Residents Shrug at Retailer's Fake Story of Origin - ABC

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Marketing Strategies and Marketing Mix of Hollister

The Hollister Site, South Glastonbury (Nayaug) (ca. 1640s-1711

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Give them gift of something awesome with a Hollister gift card. Hollister gift cards may be redeemed in the US and Canada on the Hollister Co.

Hollister Gift Card $25 : Gift Cards

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