Has the Under Armour brand lost its cool?

As sales growth slows and shares hit a four-year low, some analysts are questioning whether Under Armour has lost momentum.

Under Armour Is Still Paying for a Mistake That Will Take Years to Fix

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Lack Of Innovation Is Stifling Under Armour

Teens say that Under Armour isn't cool anymore — and it's a huge crisis

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Under Armor Wins $300,000 in Lawsuit Against Chinese Knockoff Brand

Under Armour Brand 2024

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Under Armour, faltering, cuts its outlook and shares plunge

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How Under Armour Lost Its Edge - The New York Times

Under Armour Isn't Considered Cool to Teens: Survey