General Pants have come under fire for their denim campaign

General Pants have been criticised this week for an ad campaign which appears to overly sexualise women, leaving the men to get on with their fully-clothed lives.

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General Pants Have Come Under Fire For Their Denim Campaign

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General Pants Have Come Under Fire For Their Denim Campaign

General Pants Have Come Under Fire For Their Denim Campaign

General Pants Have Come Under Fire For Their Denim Campaign

General Pants under fire for 'sexist' ad

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Who Decides War men's gathered jeans in dark grey. These jeans feature tucked, gathered and whiskered detailing throughout the body.

Gathered Denim in Coal