The story of The Dress: how a £40 Zara frock stole the summer

This year’s unexpected viral fashion hit is suitable for all weathers and sizes, as comfortable as a nightie and currently unavoidable. But why are its fans so happy to be seen in the same outfit as someone else?

How this Zara dress went viral in Britain with zero promotions

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NWT Zara White Linen Sundress Short Off Shoulder Ruffle Tie Waist

Summer's hottest Zara dress is a $70 sack

Women's Summer Dresses

Has this dress been to more countries than you? - BBC News

Women's Summer Dresses

I'm not like other girls, I don't get mad when people wear a similar outfit” : r/notliketheothergirls

This Is The Exact Dress Hailey Bieber's Wearing In Her Latest

Women's Summer Dresses

The WALK Fall 2022 - Permanence by The WALK - Issuu