Jockey Marketing Strategy How Did They “Jockeyed” Their Way to Success
Jockey is one of the leading innerwear brands that has been dominating the Indian market. Take a look at its innovative marketing strategies.
Jockey International was founded in the year 1876 in Ludington, Michigan, the
United States of America by Samuel T. Cooper and his Sons as a hosiery
manufacturer. Soon his sons took over the business and established their new
headquarters at Kenosha, Wisconsin, which is at a distance of roughly 305 miles
from Ludington, and also started manufacturing union suits and became one of its
largest sellers in America by the 1930s. It also started adapting the name
“Jockey” as it indicated athleticism a
Jockey-ing To The Top, 48% OFF
Jockey-ing To The Top, 48% OFF
Jockey-ing To The Top, 48% OFF
Jockey-ing To The Top, 48% OFF
Jockey-ing To The Top, 48% OFF
Jockey-ing To The Top, 48% OFF
Jockey-ing To The Top, 48% OFF
Jockey-ing To The Top, 48% OFF
Jockey-ing To The Top, 48% OFF
