VIDEO: How Did Boo, the Cutest Dog in the World, Get So Famous?

He’s undeniably cute. But how did he rocket to fame? TIME talks to Boo’s “human,” J.H. Lee. The accolades keep rolling in. He’s been called “the world’s cutest dog” and “Facebook’s most popular dog.” The 5-year-old Pomeranian has a whopping 1.

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Boo: The Life of the World's Cutest Dog by J. H. Lee