The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding

Discover the critical role of design in rebranding through the lens of J.C. Penney

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

35 Examples of Rebranding Fails And What We Can Learn From Them

35 Examples of Rebranding Fails And What We Can Learn From Them

J.C. Penney's Sad Story Of Going Broke Slowly, Then Suddenly

JC Penney Failed Pricing Strategy

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

JCPenney Bankruptcy: The Top Reasons It Failed

J.C. Penney Reverts To Old Logo In Attempt Regain Customers

J.C. Penney Reverts To Old Logo In Attempt Regain Customers

Top 10 Best (and Worst) Company Logo Redesigns Ever